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Policy Manual

9700.01 - Advertising and Commercial Activities

The purpose of this policy is to provide guidelines for the appropriate and inappropriate use of advertising or promoting of commercial products or services to students and parents in the schools.

"Advertising" comes in many different categories and forums and is defined as an oral, written or graphic statement made by the producer, manufacturer, or seller of products, equipment, or services which calls for the public's attention to arouse a desire to buy, use or patronize the product, equipment, or services. Advertising also includes the visible promotion of product logos for other than identification purposes. Brand names, trademarks, logos or tags for product or service identification purposes are not considered advertising.

The Board may permit advertising in District facilities or on District property in the following categories or forums in accordance with the guidelines set forth herein.

  A. Product Sales:

 

    1. Product sales benefiting a district, school or student activity (e.g., the sale of beverages or food within schools)

 

    2. Exclusive agreements between the District and businesses that provide the businesses with the exclusive right to sell or promote their products or services in the schools (e.g. pouring rights contracts with soda companies)

 

    3. Fundraising activities (e.g., short term sales of gift wrap, cookies, candy, etc.) to benefit a specific student population, club or activity where the school receives a share of the profits

 

  B. Direct Advertising/Appropriation of Space:

 

    1. Corporate logos or brand names on school equipment (e.g., marquees, message boards or score boards)

 

    2. Ads, corporate logos, or brand names on book covers, student assignment books, or posters

 

    3. Ads in school publications (newspapers and yearbooks and event programs)

 

    4. Free samples (e.g., of food or personal hygiene products)

 

  C. Indirect Advertising:

 

    1. Corporate-sponsored instructional or educational materials, teacher training, contests, incentives, grants or gifts

 

    2. Instructional materials developed by commercial organizations such as films and videos only if the education value of the materials outweighs their commercial nature
      The films or material shall be carefully evaluated by the school principal for classroom use to determine whether the films or materials contain undesirable propaganda and are in compliance with the guidelines as set forth above.

 

It is further the policy of the Board that its name, students, staff members and facilities shall not be used for any commercial advertising or for promoting the interests of any commercial, political, nonprofit or other non-school agency or organization, public or private, without the approval of the Board or its designee.

Any commercial advertising shall be structured in accordance with the general advertising guidelines set forth below.

General Advertising Guidelines

The following guidelines shall be followed with respect to any form of advertising on school grounds.

  A. All commercial or corporate involvement should be consistent with the District's educational standards and goals.

 

  B. The Board reserves the right to consider requests for advertising in the schools on a case-by-case basis.

 

  C. No advertisement shall promote or contain references to alcohol, tobacco, drugs, drug paraphernalia, weapons, or lewd, vulgar, obscene, pornographic, illegal, or otherwise inappropriate materials.

 

  D. No advertisement shall promote any political candidate or ballot issue.

 

  E. No advertisement may contain libelous material.

 

  F. No advertisement may be approved which would tend to create a substantial disruption in the school environment or inhibit the functioning of any school.

 

  G. No advertisement shall be false, misleading or deceptive.

 

  H. Each advertisement must be reviewed in advance for age appropriateness.

 

  I. Advertisements may be rejected by the District if determined to be inappropriate or to be inconsistent with the educational objectives of the District or with the guidelines set forth in this policy.

 

  J. All corporate support or activity must be consistent with the Board's policies prohibiting discrimination and must be age-appropriate.

 

  K. Students shall not be required to advertise a product, service, company or industry.

 

  L. The Superintendent is responsible for screening all advertising.

 

  M. The Superintendent may require that samples of advertising be made available for inspection.

 

  N. The inclusion of advertisements in District publications, in facilities, or on its property does not constitute or imply approval and/or endorsement of any product, service, organization, or activity.

 

  O. Final discretion regarding whether to advertise and the content and value of the materials to be advertised will be with the Board.

 

F.S. 1013.10

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